Grow
Your
Fashion
Business
Download the
Registration Form
Join our Mentoring Program

Australian Institute of Creative Design's Fashion Business Mentoring program is designed to guide you through the challenging process of starting your fashion label and building your business towards success. Through monthly workshops and phone/Skype progress meetings, you will target specific business areas to develop and improve, in order to grow your business and keep you moving towards achieving your business goals. You will also benefit from the support, shared ideas and brainstorming from other members of the mentoring group.

As a member of the Fashion Business Mentoring Program you will be guided through the stages of business planning, collection design and development, sales and marketing through to production and delivery.

We can't wait to hear from you!
Enrol today to join our
Business Mentoring Program

Fill out the enrolment form at the top of the page
and download the full registration form.


Questions? Call 07 3854 1395 or Email Us

The Fashion Business Mentoring Program runs over 1 year (12 months) with one workshop and one phone or Skype progress meeting each month along with unlimited email support and access to our online resources. Get all of this for only $250 per month (including GST) over 12 months (total $3000).

» Keep reading for all the details...

Fashion Business Mentoring Program

Launch Your Fashion Label & Build Your Brand for Success

  • Would you like step-by-step guidance to assist you in launching a successful fashion label?
  • Do you need to learn essential business and marketing skills to get your business off the ground?

Australian Institute of Creative Design's Fashion Business Mentoring program is designed to guide you through the challenging process of starting your fashion label and building your business for success. Through monthly workshops and phone/skype progress meetings you will target specific business areas to develop and improve, in order to grow your business and keep you moving forward towards achieving your business goals. You will also benefit from the support, shared ideas and brainstorming from other members of the mentoring group.

As a member of the Fashion Business Mentoring Program you will be guided through the stages of business planning, collection design and development, sales and marketing through to production and delivery. You will receive feedback and advice from industry professionals on your designs, business strategy, marketing, manufacturing/production and how to overcome various business challenges.

Each month you will create, with your mentor, an action plan for the month with a checklist of tasks to keep you on track. In your progress meetings you will check your progress with your mentor and work through any challenges you are having. By having someone to be accountable to, you can achieve success much faster than you can on your own!

This program is designed specifically for start-up businesses through to businesses in their first 1-2 years (max) of trading looking to improving and build their fashion business.

The Australian Institute of Creative Design Fashion Business Mentoring Program is run by Grace Demaio, with 17 years experience in the fashion industry and founder of a new startup active wear brand "onetwenty10", Grace brings her wealth of knowledge and experiences to the mentoring program. Grace also is the coordinator of Australian Institute of Creative Design's Fashion Decoded seminars and trainer in fashion design and fashion business courses at the Australian Institute of Creative Design.

During the program you will receive

  • Business planning templates and worksheets
  • Checklists to keep you on track
  • Document templates and samples
  • Monthly action plans

Mentoring Focus Areas

Business Planning

  • Business development planning and goal setting
  • Choosing the right business structure
  • Registering your business name, trademarks, website domain names etc
  • Budget planning and financial projections for your first year
  • Finding stockists for your label
  • The fashion business calendar and how it relates to your business planning

Marketing

  • Refining your branding concept
  • Identifying your target market and developing a branding and marketing strategy
  • Finding and exploiting your Unique Selling Proposition
  • Writing an effective press release and putting together a media kit
  • Putting together a look book that sells
  • Preparing your order forms, terms and conditions of trade and understanding your legal requirements
  • The option to have our styling students style a photoshoot of your collection for your look book/website/promotional materials

Online Store / Web Presence

  • How to set up your own online store and/or website
  • Setting up a facebook page, blog, youtube channel, twitter, google+, instagram, pinterest etc
  • Planning and implementing a social media marketing strategy
  • How to develop online content to create an online following
  • Important SEO (Search Engine Optimisation) techniques
  • How to generate a social media following

Sales and Customer Service

  • Tips for presenting your range to buyers to increase sales
  • How to approach store owners/buyers
  • Sales techniques
  • Following up
  • Employing sales agent/representatives
  • Collating your orders and preparing for production

Range Planning

  • Refining your collection
  • Analysing sales figures to determine your range mix
  • Finding the bread and butter
  • Costing the collection
  • Sourcing for the collection development and production
  • Developing your garment tech packs
  • How to stand out, attract sales and have the 'wow' factor

Production

  • Finding and dealing with manufacturers and suppliers (local and international)
  • Importing - dealing with customs agents, shipping etc.
  • Opportunity to participate in international fashion sourcing trips (* at an additional cost)
  • Industry contacts
  • Managing challenges in sourcing, sampling and production

Financial Management

  • Managing the money!
  • Understanding the numbers
  • Sales forecasting and cashflow management
  • Using your sales data for future range planning
  • How to make sense of your financial reports

Business Growth

  • Developing systems and procedures to run your business efficiently
  • Hiring and managing staff
  • Networking skills and building relationships with key industry contacts
  • Developing strategic partnerships to expand your business
  • Developing KPI (Key Performance Indicators) to drive success
  • Understanding the critical numbers

Program Duration and Price

The Fashion Business Mentoring Program runs over 1 year (12 months) with one workshop and one phone or skype progress meeting each month along with unlimited email support and access to our online resources. Get all of this for only $250 per month (including GST) over 12 months (total $3000).

Application Process

This program is open to anyone wanting to launch or improve their label through an application interview process to ensure your suitability to the program.
 

Enrol Now


Successful graduates of our Advanced Diploma of Applied Fashion Design and Technology or Advanced Diploma of Fashion and Textiles Merchandising qualifications have direct entry into the program.

ENROL NOW!
Start this course anytime... Fill in below and we will contact you to let you know when you can begin!
  • Register Your Interest
  • Sign up below to receive email notifications for future scheduled dates for this course:





    Gold Coast Brisbane

 

Upcoming Courses

 
Check out our student's work in the Artista Magazine!